PHASE 2’s Party Flyers

PHASE 2’s Party Flyers

In the South Bronx in the 1970s, hip-hop culture was just beginning to form at large musical gatherings called jams. In abandoned buildings packed with people, a group of DJs developed techniques like sampling, breakbeats, scratching, cutting, and backspinning. But news of a jam didn’t spread by word of mouth alone: Low-fi, photocopied flyers made from Letraset, markers, cut-up photographs, and glue were distributed by hand, traveling fast along the uptown streets. Geometric shapes and action lines merged with collages of artists performing, conveying the energy of whatever night—perhaps emceed by The Sugarhill Gang, Doug E. Fresh, or DJ Kool Herc—was being promoted. [READ MORE]